The site became home to hundreds of construction companies/suppliers/military staff within hours of the announcement, and heightened media interest grew on an unprecedented scale. 24/7 live footage of the build was commissioned with daily press statements released when milestones were reached. Collaborative and trusted working relationships with journalists operating on a global, national and local media level were formed, with those invited to site being under the highest restriction levels. It was essential that this was fully communicated and understood for everyone’s safety to minimise possible contagion.
Media coverage and social media postings delivered key messages, and helped maintain and provide reassurance and confidence in the project. Media statements were written and distributed by Fusion during all construction stages as well as the launch event. ‘Goodwill’ video messages from local ‘celebrities’ including Ant and Dec, Alan Shearer, Brenda Blethyn and Tanni Grey-Thompson, were also obtained and generated for those hospital/medical staff working through an unprecedented health crisis. This showreel was used at the official launch event led by Her Royal Highness the Duchess of Wessex.
